SAFFRON AND ROSE

COMMERCIAL FOR ICE CREAM STORE | DESIGN FOR COMMERCIAL - THEORETICAL PROJECT - SPRING 2024

FOR THIS PERSIAN ICE CREAM SHOP COMMERCIAL, THE CONCEPT LINKS THE SHOP’S VARIOUS ICE CREAM FLAVORS TO DIFFERENT CITIES IN IRAN. THE OPENING SHOT FEATURES A GARDEN SETTING STYLED AS A “CHAHAR-BAGH,” AN IRANIAN GARDEN CONCEPT. THE SCENE THEN TRANSITIONS TO THE INTERIOR, WHERE A CENTRAL KITCHEN IS SHOWCASED. THE CAMERA PERFORMS A DOLLY MOVE THROUGH DOORS ON EACH WALL, TRANSPORTING VIEWERS TO SETS INSPIRED BY ICONIC ARCHITECTURES FROM EACH CITY. THESE MINIMALISTIC AND SURREAL SPACES USE UNDERSTATED DESIGN AND SET DRESSING TO EVOKE THE ESSENCE OF EACH LOCATION.